Marketplace Image Privacy Audit · June 2026

GOAT Image Privacy Report — Grade B

Strong privacy posture. GOAT's authenticated marketplace model relies heavily on standardised studio and seller-submitted product shots — GPS exposure is rare. EXIF largely stripped. WebP broadly served.

Last updated: 2026-06-04 · n=20 images sampled

2% GPS Leak Rate
A

8% EXIF Retention Rate
A

74% WebP / AVIF Adoption
B

20 Images Sampled

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We'll re-run the test, share the full methodology + per-image findings, and walk you through what would move this grade up — under NDA if you want.

Sample finding

⚠ Anonymized — no PII, coordinates redacted

Sample finding not available for this platform.

How GOAT compares

Platforms ranked above and below GOAT in the index, by overall grade.

Platform	Grade	GPS Leak	EXIF Retention	WebP/AVIF
StockX	B	2%	9%	71%
GOAT YOU ARE HERE	B	2%	8%	74%
Mercari	B	3%	11%	78%

View all 10 platforms →

What it would take to fix

GOAT handles most images well but minor gaps remain. Filtrate's /v1/process covers the edge cases: any image that slips through without full EXIF stripping gets cleaned up before it reaches the CDN. The integration adds one POST call to the upload path and covers 100% of images uniformly.

Read the integration guide →

Check your own listings

Run a live audit on any public listing or grade your platform's image pipeline against the same rubric we used here.

📊 Grade your site → 🔍 Scan a listing image 📷 What does your photo leak?

Embed this grade

Copy-paste into your README, docs, or blog post. The badge is a live SVG — it updates if the grade changes. Each one links back here so readers can see the full report.

GOAT · Grade B · Privacy Index by Filtrate

Preview ↗ JSON ↗

<a href="https://filtrate.polsia.app/index/goat" rel="noopener"><img src="https://filtrate.polsia.app/index/goat/badge.svg" alt="GOAT Privacy Index: B"></a>

[![GOAT Privacy Index: Grade B](https://filtrate.polsia.app/index/goat/badge.svg)](https://filtrate.polsia.app/index/goat)

// Drop this anywhere in your React app
export function PrivacyIndexBadge() {
  return (
    <a href="https://filtrate.polsia.app/index/goat" rel="noopener noreferrer" target="_blank">
      <img
        src="https://filtrate.polsia.app/index/goat/badge.svg"
        alt="GOAT Privacy Index: Grade B"
        height={28}
      />
    </a>
  );
}

Dark theme by default. Append ?theme=light or ?size=sm / ?size=lg to the badge URL.

Fix this for your platform

One API call. EXIF stripped, GPS removed, WebP compressed, compliance checked. Fraction of a cent per image.

Get a free API key → Read the docs